Services

Connecting Strategy, Creativity, and Growth.

I work with jewelry and lifestyle brands. My focus is architecting the full digital ecosystem behind sustainable growth. Every engagement blends data with intuition, and treats every brand as if it were my own.

Growth Audit

Brands that are selling, but stuck.

Full audit of Shopify, Klaviyo, and paid media
90-minute 1:1 working session
Written, prioritized 90-day plan

Fixed fee, $1,500

See the Audit

“She pushed us to grow – and the results followed.” — Daniel Dahan, Diana Rafael

Fractional CMO Advisory

Brands with a team or freelancers who need direction.

Monthly strategy call & KPI review
Direction for your existing team or freelancers
WhatsApp availability for fast decisions

Monthly, scoped by hours and responsibility

Explore Fractional CMO

“She pushed us to grow – and the results followed.” — Daniel Dahan, Diana Rafael

Retention Retainer

Jewelry brands with an underused email list.

Klaviyo email & SMS flows built and optimized
Ongoing campaign calendar
Monthly performance report

Monthly, scoped to your needs

See If You Qualify

Email revenue grew from $103K to $266K/month at Karma & Luck.

Brand Relaunch

Brands with an audience that have gone quiet and need a fresh start.

Positioning, store, and content rebuilt together
A decision gate before each phase
Specialists brought in as the project needs

Custom scope, scoped by hours and responsibility

See the Relaunch

Diana Rafael: strategy and Shopify store rebuilt, online revenue up 380% year over year.

What I Cover

Every Layer Behind the Offers Above.

Brand Strategy & Positioning

Defining who the brand is, who it's for, and why it wins. Clear positioning, messaging, and identity that give every other decision a home.

What you get: A positioning every future brand decision can be measured against.

Creative Direction & Storytelling

Visual direction and messaging that turn products into narratives: content, campaigns, and creative systems built to connect emotionally and drive conversion.

What you get: Content people actually stop scrolling for, and remember.

Website & eCommerce Experience

Shopify and WordPress builds engineered for conversion, from information architecture and page speed to checkout flow and mobile experience.

What you get: A store that turns the traffic you already have into revenue.

Digital Marketing & Growth

Full-funnel systems spanning SEO, paid media, email, and SMS, built to compound over time instead of spiking for a single campaign.

What you get: Growth that compounds month over month, not a one-time spike.

Social Media & Content Management

Platform strategy, content calendars, community management, and influencer collaboration that keep the brand present, consistent, and on-voice.

What you get: A consistent presence that builds trust before someone lands on your site.

Ongoing Maintenance & Partner Network

Continuous technical support, performance monitoring, and access to a vetted network of designers, developers, and specialists as the brand scales.

What you get: One less thing to worry about as the brand scales.

Result-Driven Approach

Every Detail Designed With Intention.

Remarkable brands aren't built by chance - they're built by design. The approach stays the same across every engagement: strategy and creative vision, backed by rigorous, data-driven execution that delivers growth you can actually verify.

See the Results

“Inbal brought clarity, structure, and real growth.”

Working with Inbal had a meaningful impact. She brought a clear strategic framework, driving consistent organic growth across all channels and strengthening the bridge between online and retail.

Vladi BergmanOwner & CEO, Karma & Luck

Do You Want to Boost Your Business?

Have questions about the process, timelines, or what's included? Check theFAQ or reach out directly.