Bring a Stalled Brand Back to Market.
For jewelry and lifestyle brands with a product and an audience that have gone quiet. I lead the relaunch: positioning, store, content, and the channels that bring customers back.
Book a 30-Minute Fit CallA Fresh Start, Built on What You Already Have.
A brand that went quiet
You have a product and an audience, but the store, the content, and the momentum have stalled.
A dated store and positioning
The brand no longer looks or feels current, and the marketing is not built around who you sell to today.
A founder ready to reinvest
You are ready to put budget behind a proper restart or a new launch, with clear decisions along the way.
Rebuild the Brand First, Then Grow.
Relaunch the brand
Fresh positioning, look, and store, with marketing rebuilt around them so the brand feels current again.
Build brand ambassadors
Work with creators and influencers who wear and share the products, so the brand is seen through real people.
Bring customers back
Reach the existing audience, raise order value with bundles and sets, and build repeat purchase.
Four Phases, a Decision Gate Before Each.
Foundations
Review customers, products, costs, and resources. Set priorities.
Gate: approve the plan.
Preparation
Rebuild the store. In parallel, prepare marketing content and the base for outreach.
Gate: approve launch readiness.
Activation
Launch channels, test ads, and check orders and delivery.
Gate: fix issues before expanding spend.
Growth
Improve the store, repeat purchase, and ad performance.
Gate: the next budget is set from actual results.
Timing is confirmed in the first weeks and depends on the brand and how ready the product and content are.
Who Does What.
What I lead
Brand strategy and priorities, ecommerce and customer experience, creative and content direction, paid media and CRM, specialist management, and performance reviews.
Specialists, as needed
A store developer, paid media, email and SMS, content and influencer partnerships, brought in as the project needs them.
What your side provides
Product and inventory, fulfillment, product data and content, funding and approvals, and a named owner for a weekly review.
You approve every budget before it is committed. Management fee scoped by hours and responsibility, initial term 3 months.
“She pushed us to grow - and the results followed.”
Daniel DahanOwner & CEO, Diana RafaelWho builds the store and runs the channels?
I lead the strategy and direct the work. Specialists such as a store developer, a paid media specialist, or an email specialist are brought in as the project needs them, and their costs are separate from my fee.
How is this priced?
Every relaunch is tailored. The management fee is scoped by hours and responsibility, with an initial term of 3 months. Specialists, media, production, and software are separate, and every spend is approved by you before it is committed.
How long does a relaunch take?
It depends on the brand, the product, and how ready the content is. We confirm timing after the first weeks, once we have reviewed your data and priorities.
Can you guarantee results?
No. Past results from other brands do not guarantee yours. What I commit to is a clear plan, honest reporting, and a decision gate before each phase.
Ready to Restart?
A 30-minute conversation about where your brand is and what a relaunch could look like.
Book a 30-Minute Fit Call