Questions, Answered.
Everything you need to know before booking a fit call.
Who is Inbal Ziv?
Inbal Ziv is a Fractional CMO and eCommerce Growth Strategist with 18+ years of experience scaling jewelry and lifestyle brands. She founded Growth to Target to give brands senior-level marketing leadership: strategy, creative direction, and full-funnel execution, without the cost of a full-time hire.
What kind of brands do you work with?
Jewelry and lifestyle brands: fine jewelry, Judaica, and piercing and tattoo studios. Most clients are DTC or hybrid retail/eCommerce brands looking to scale with intention rather than just spend more on ads.
Can you help launch a brand-new brand from scratch, not just grow an existing one?
Yes. Some of my favorite engagements start before a brand even has a store. That includes brand positioning and identity, go-to-market strategy, and building the Shopify or WordPress store from the ground up, through to launch and initial marketing.
What's the first step in working together?
Every engagement starts with a 30-minute fit call to understand your brand, current results, and goals. From there, I recommend the right scope: a Growth Audit, ongoing Fractional CMO leadership, a Retention Retainer, or a brand build and relaunch.
Do you work with Shopify, WordPress, or both?
Both. I've rebuilt and launched stores on Shopify and WordPress, and the right platform depends on your product catalog, team, and growth plans. That's part of what we figure out together early on.
How is pricing structured?
The Growth Audit is a fixed fee. Fractional CMO, retention, and brand build or relaunch engagements are scoped after an initial call, since the right level of support varies brand to brand. See the Pricing page for the engagement types.
How long before we see results?
It depends on the starting point and the scope of work, but most partnerships are structured to show early signal within the first 60-90 days, with compounding results as the full-funnel system matures.
Do you handle creative and content, or just strategy and marketing?
Both. Strategy without strong creative execution rarely performs, so creative direction and storytelling are built into every engagement, either through direct execution or oversight of your existing creative team.
Can you work alongside our existing internal team or agencies?
Yes. Many engagements are structured as an embedded growth lead working alongside internal marketing, design, or development teams. The goal is structure and strategy, not replacing what's already working.