Questions, Answered.
Everything you need to know before booking a strategy session.
Who is Inbal Ziv?
Inbal Ziv is a Fractional CMO and eCommerce Growth Strategist with 17+ years of experience scaling luxury and lifestyle brands. She founded Growth to Target to give brands senior-level marketing leadership - strategy, creative direction, and full-funnel execution - without the cost of a full-time hire.
What kind of brands do you work with?
Lifestyle, luxury, and creative brands - from fine jewelry and Judaica to piercing studios, tattoo studios, beauty, design, and art. Most clients are DTC or hybrid retail/eCommerce brands looking to scale with intention rather than just spend more on ads.
Can you help launch a brand-new brand from scratch, not just grow an existing one?
Yes - some of my favorite engagements start before a brand even has a store. That includes brand positioning and identity, go-to-market strategy, and building the Shopify or WordPress store from the ground up, through to launch and initial marketing.
What's the first step in working together?
Every engagement starts with a strategy session - a focused call to understand your brand, current results, and goals. From there, I recommend the right scope: a one-off roadmap, an ongoing growth partnership, or a full ecosystem build.
Do you work with Shopify, WordPress, or both?
Both. I've rebuilt and launched stores on Shopify and WordPress, and the right platform depends on your product catalog, team, and growth plans - that's part of what we figure out together early on.
How is pricing structured?
Strategy sessions are a fixed fee. Growth partnerships and full ecosystem builds are quoted based on scope after an initial call, since the right level of support varies brand to brand. See the Pricing page for a breakdown of engagement types.
How long before we see results?
It depends on the starting point and the scope of work, but most partnerships are structured to show early signal within the first 60-90 days, with compounding results as the full-funnel system matures.
Do you handle creative and content, or just strategy and marketing?
Both. Strategy without strong creative execution rarely performs, so creative direction and storytelling are built into every engagement - either through direct execution or oversight of your existing creative team.
Can you work alongside our existing internal team or agencies?
Yes. Many engagements are structured as an embedded growth lead working alongside internal marketing, design, or development teams - bringing structure and strategy without needing to replace what's already working.