The Strategist Behind the Growth
Hi, I'm Inbal, a Fractional CMO and eCommerce Growth Strategist. I help jewelry and lifestyle brands turn vision into measurable, sustainable revenue.
Let's TalkFor 18+ years, I've worked at the intersection of brand strategy, creative direction, and performance marketing. I build the digital ecosystems that let ambitious jewelry and lifestyle brands scale without losing what makes them special.
My path has run from agency-side strategy to running growth and digital operations in-house, most notably as Head of Digital Operations and Growth Marketing Director for a global spiritual jewelry brand generating over $24M in annual eCommerce sales. Along the way, I've rebuilt Shopify stores from the ground up, launched brands into eCommerce for the first time, and built the email, SMS, paid media, and app strategies behind multi-million dollar growth.
What ties it all together is a belief that the best brands are built with intention. Strategy, creativity, and data aren't competing priorities in my process. They're one integrated system. I bring structure to brands that already have the vision, so that vision can actually scale.
Today, through Growth to Target, I partner directly with founders and marketing teams at jewelry and lifestyle brands who are ready to move from promising to proven.
Structure, Story, and Precision in Sync.
Strategy First
Every engagement starts with clarity on the brand, the customer, and the numbers that actually move the business, before a single campaign gets built.
Creative That Converts
Storytelling and visual direction are treated as growth levers, not decoration, so every asset works as hard as the media budget behind it.
Data-Driven Execution
Full-funnel systems, spanning Shopify architecture, email, SMS, and paid media, are built to be measured, tested, and continuously optimized.
A True Partner
I work as an embedded part of the team, not an outside vendor. Every brand's goals, budget, and reputation get treated as if they were my own.
Let's Build Something Remarkable.
Book a fit call and let's talk about where your brand can go next.
Get in Touch