The Strategist Behind the Growth

For 17+ years, I've worked at the intersection of brand strategy, creative direction, and performance marketing - building the digital ecosystems that let ambitious, design-led brands scale without losing what makes them special.

My path has taken me from agency-side strategy to running growth and digital operations in-house - most notably as Head of Digital Operations and Growth Marketing Director for a global spiritual jewelry brand generating over $24M in annual eCommerce sales. Along the way, I've rebuilt Shopify stores from the ground up, launched brands into eCommerce for the first time, and architected the email, SMS, paid media, and app strategies behind multi-million dollar growth.

What ties it all together is a belief that the best-performing brands are the ones built with intention: where strategy, creativity, and data aren't competing priorities, but one integrated system. I bring structure to brands that already have the vision - so that vision can actually scale.

Today, through Growth to Target, I partner directly with founders and marketing teams at jewelry, beauty, fashion, and design brands who are ready to move from promising to proven.