Projects

Brands I've Helped Build, Scale, and Sell.

A look at the strategy, creative direction, and full-funnel execution behind measurable, multi-million dollar growth.

380% YoY revenue growth · Vogue UK feature

Diana Rafael

Elevating a Luxury Jewelry Brand & Scaling Global eCommerce Growth

Diana Rafael is a fine jewelry brand specializing in black diamonds, blending craftsmanship, symbolism, and modern luxury. I led the brand's digital and marketing transformation, redefining its strategy and rebuilding the Shopify store to align with a high-end global presence. Through refined storytelling, creative direction, and performance marketing, we elevated the brand's visibility and customer experience. Online revenue grew by 380% year over year, making 2024 the brand's strongest year in sales and profitability. We enhanced and featured the "Black Ice" Collection across all marketing channels, leading to a Vogue UK feature and global recognition. Today, the brand operates on a scalable foundation that continues to drive consistent international growth.

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Online sales tripled within months

John Boy Piercing

Building Online from Scratch & Scaling Sales Online and In-Studio

John Boy Piercing is Israel's leading premium piercing brand, offering 14K gold and diamond jewelry with a curated studio experience. I led the brand's full digital launch - building its eCommerce presence entirely from scratch. We developed a Shopify store optimized for conversion and created a seamless connection between online and in-studio sales. Through storytelling, automation, and precise targeting, we turned inspiration into measurable growth. Online sales tripled within months, and studio revenue grew through loyalty and cross-channel campaigns. The result: a scalable, data-driven foundation that continues to expand organically and through paid media.

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33K+ monthly visitors · 1,200+ bookings/month

John Boy Tattoo

Building a Digital Ecosystem & Scaling Bookings and Brand Visibility

John Boy Tattoo is one of Israel's most recognized tattoo studios, home to world-class artists and a bold creative vision. I led the brand's digital transformation, building a high-performing website and full marketing ecosystem from the ground up. We developed a content-led strategy that showcased the artists, their stories, and the studio's creative process. The result was a seamless online-to-studio experience that turned followers into booked clients. Website traffic grew to over 33K monthly visitors, generating more than 1,200 new bookings each month. John Boy Tattoo evolved from a local studio into a national brand and a destination for self-expression.

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$24M+ annual eCommerce sales

Karma & Luck

Global Spiritual Jewelry Brand

Karma and Luck is a global spiritual jewelry brand based in the US, generating over $24M in annual eCommerce sales. As Head of Digital Operations and Growth Marketing Director, I led the company's global marketing strategy and multi-channel performance. We built a data-driven ecosystem across email, SMS, paid media, and app marketing - connecting brand storytelling with measurable growth. Email revenue grew from $103K to $266K per month, while SMS increased from $44K to $71K. I also led the development of the brand's mobile app, which generated $120K per month and over 20K downloads within four months. By aligning 14 retail stores with the online experience, we created an omnichannel structure that drove long-term, scalable growth.

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Brand Strategy to Storefront - 2 Shopify Stores Built from Scratch

IDITA 925

Launching a New Judaica Brand From the Ground Up

IDITA 925 is a sterling silver Judaica brand, offering hallmarked 925 silver Kiddush cups, candlesticks, and Shabbat table pieces designed to be used and passed down. I led the brand from the ground up - defining its positioning, building its brand language and visual identity, and shaping the go-to-market strategy for entering the Judaica category as a new brand. I built two Shopify stores from scratch to support its offering, then stayed on through launch to guide the rollout and manage paid marketing driving the brand's initial market penetration.

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17+Years in Global Marketing

380%Increase in Online Sales

1,800+Monthly Leads Generated

450%Organic Traffic Growth

Results from select client engagements. Individual results vary by brand, market, and starting point.

Achievement

Proven Results. Real Impact.

Blending strategy, creativity, and data to drive measurable growth. From brand positioning to full-funnel execution, every result is intentional and aligned with vision. An approach that merges intuition with precision - turning ideas into meaningful impact. Because remarkable brands aren't built by chance - they're built by design.

Ready to Build Your Growth Engine?

Let's talk about where your brand is today and what an intentional, full-funnel strategy could unlock next.