Senior Marketing Leadership, Without a Full-Time Hire.
Ongoing leadership for jewelry and lifestyle brands that already sell and need clearer priorities, aligned people, and a way to measure progress.
Book a 30-Minute Fit CallBuilt for Brands at a Turning Point.
Brands that already sell
You have traction and a product people want, but growth feels scattered or has stalled.
Teams without shared priorities
You work with freelancers, agencies, or an in-house team, and nobody owns the overall plan.
Founders carrying too much
You are making brand, acquisition, and retention decisions alone and want a senior partner.
The Monthly Rhythm.
- A monthly strategy call focused on priorities and decisions
- KPI review, so everyone knows what is working
- Direction for your team, freelancers, and agencies
- WhatsApp access for time-sensitive decisions
Depending on Your Stage.
Based on the scope we agree, the work can also include:
- A prioritized growth plan
- A KPI and measurement framework
- Briefs for creative, agency, and freelance work
- Vendor coordination
- Periodic performance reviews
Exact deliverables are agreed in writing before we start.
Who Does What.
What I lead
Growth priorities and the plan behind them, KPI direction, commercial decisions, and guidance for the people and vendors delivering the work.
What your side provides
Day-to-day execution through your team or your specialists, access to the accounts and data we need, and timely decisions.
Reported Every Week.
- Conversion rate
- Average order value
- Customer acquisition cost
- Contribution margin
- Repeat purchase rate
- Email and SMS share of revenue
Clear Decisions, Early.
- A weekly review and a monthly plan with budgets
- A written go or no-go before each major phase
- No scaling of ad spend until the basics check out
- Spend proposals you approve in advance
Past results do not guarantee future results. Targets are agreed after the first weeks.
Scoped to Your Brand.
Every engagement is tailored. Most are scoped by hours and responsibility, with an initial term of 3 months. Media spend, software, and outside vendors are billed separately. If you start with a Growth Audit, the audit fee is credited toward your first month.
“She pushed us to grow - and the results followed.”
Daniel DahanOwner & CEO, Diana RafaelHow is this different from hiring an agency?
An agency executes a defined service. I provide senior leadership: setting priorities, making the commercial calls, and directing the people who do the work, whether they are your team or outside specialists.
Do you run campaigns and build things directly?
The core engagement is leadership and direction. If you also need hands-on execution, we scope that separately so responsibilities and fees stay clear.
What does it cost?
Every engagement is tailored to the brand. Most are scoped by hours and responsibility, with an initial term of 3 months. Media spend, software, and outside vendors are billed separately.
How do we start?
With a 30-minute fit call. If it makes sense to work together, we agree on scope, responsibilities, and deliverables in writing before anything begins.
Let's See if We're a Fit.
A 30-minute conversation about where your brand is and what it needs next.
Book a 30-Minute Fit Call