Pricing & Profit: The eCommerce Money Guide

Pricing is one of the few decisions that touches everything else in your business - and one of the most common places new store owners guess instead of calculate.

Pricing low to seem competitive feels safe early on, but it quietly limits your ability to advertise, to survive a bad month, and to invest back into the business. Underpricing is one of the most common reasons profitable-looking stores actually struggle.

What’s Inside

The full guide covers 10 chapters on pricing as a calculation, not a guess:

• The real cost of a product, beyond just the price tag
• Choosing a pricing strategy that fits your brand
• Understanding margin vs. markup - the distinction that trips up most beginners
• Customer acquisition cost and why it changes everything
• Lifetime value: the number that makes an ad budget make sense
• Running discounts and sales without killing your margins
• Common pricing mistakes that quietly erode profit

Who It’s For

Anyone setting or revisiting prices who wants a number they can defend - not one they’re hoping works out.

There’s a hands-on pricing worksheet at the end to work through for your own product. Download the full guide below.